According to an article in The Wall Street Journal today, Sony is doubling its marketing budget in China to “help boost its sales there by at least 50% and keep it on track to reach the $10 billion mark in fiscal year 2008-09.”
Sony China Web site (www.sony.com.cn)
Currently, China contributes only 3 to 4% to Sony’s consumer electronics revenues. But even so, the company sells more high-end digital cameras in China than anywhere else in the world.
Here is the link to the article (subscription required).
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John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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