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Sony Betting Big on China

According to an article in The Wall Street Journal today, Sony is doubling its marketing budget in China to “help boost its sales there by at least 50% and keep it on track to reach the $10 billion mark in fiscal year 2008-09.”

Sony China Web site (www.sony.com.cn)

sony_cn.jpg

Currently, China contributes only 3 to 4% to Sony’s consumer electronics revenues. But even so, the company sells more high-end digital cameras in China than anywhere else in the world.

Here is the link to the article (subscription required).

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John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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