Pull-Down Menus Are A Global Problem
As companies add more and more localized Web sites to their portfolio, they are increasingly resorting to using pull-down menus for navigation. Yet as the FedEx gateway (below) illustrates, pull-down …
John Yunker
Localization Down Under
Here is a very nice article by Evelyn Olsen on the New Zealand translation industry. Her company is NZTC, and for those who manage competitive companies, I recommend taking a …
Free Localization Primer
The Localization Industry Standards Assocation (LISA) offers a free localization primer available for download. The guide is available in 9 languages, including Arabic. Over 52 pages, the guide covers the …
Africa and the Internet
The USC Online Journalism Review has an excellent article about the state of Internet penetration in Africa. Needless to say, this region has largely missed out on the Internet revolution, …
It Is Time We Standardize Global Web Navigation
Global Web site navigation is a hot topic these days, and it seems every site has a slightly different way of solving that eternal problem of getting people to their …
Beware The Globalization Bubble
New York Times columnist Tom Friedman has neatly divided globalization into three software-like stages, as follows: The first era, from the late 1800’s to World War I, was driven by …
Google Watch: More Tools; More Languages
Google continues its global growth campaign by launching News Alerts in four additional languages: French – www.google.fr/newsalerts German – www.google.de/newsalerts Italian – www.google.it/newsalerts Spanish – www.google.es/newsalerts Google also has localized …
Uniting the World Through (English) Content
Documentum is a developer of well-regarded content management software. It also offers a software package that helps companies manage multilingual Web sites. And yet the Documentum Web site itself could …
Microsoft: Death by a Thousand Languages?
Microsoft likes to make a big deal of how global a company it is, and for good reason. The company now makes more money from outside the US than from …
Globalization and the Next Generation
The Pew Global Attitudes Project recently released the results of a study that show remarkable differences between how different age groups (and cultures) view globalization. You can download the complete …
Opportunism, Thy Name is Spanish
From Verizon Wireless to Office Depot, executives have finally awakened to the importance of the Spanish-speaking market within the US. Consider the following stats, compliments of The Cobalt Group: The …
Global Warming and the Presidency
It looks like global warming is going to be a key issue this election season, and for good reason. I, for one, do believe that global warming is happening and …
Words Without Borders
The NY Times published an article yesterday about a relatively new literary journal that publishes only translated prose. It is called Words Without Borders: www.wordswithoutborders.org. Why is such a journal …
The Globalization of Autodesk
The San Francisco Chronicle recently interviewed with Carol Bartz, chairman, president, and chief executive officer of Autodesk. Clearly, this is one company commited to taking full advantage of globalization — …
Notes From Antarctica, Part 2
And now for the sobering aspect of my trip to the Antarctic. The naturalists on board our ship told us that the water temperature in the region has increased a …