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Krispy Kreme Going Global

While Krispy Kreme continues its seemingly slow migration across the US (Boston only recently saw its first location), it is aggressively expanding outside the US. It already has stores in Australia, the UK and Canada, and recently opened a store in Mexico City (the company plans to open 20 stores in Mexico over the next six years).

It has even localized its Web site for the new markets:

krispykreme.jpg

Next Stop: Japan

According to the Wall Street Journal (subscription required), the company is in negotiations with a potential Japanese partner. No doubt the company has witnessed the success that Starbucks has enjoyed in Asia. According to the article, Japan “is the largest market outside the U.S. for McDonald’s Corp. and coffee chain Starbucks Corp. But others, such as Burger King Corp., failed to attract Japanese consumers.”

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John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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