New Microsoft Globalization Resources
Microsoft has greatly expanded its globalization resources Web site over the past few years. Although much of it is geared toward software developers, Web developers will also find useful nuggets …
John Yunker
eBay: Think Globally; Test Locally
ZDNet News UK reports that eBay Australia will no longer allow sellers to set a reserve price. According to the article, “eBay maintains that reserves actually put off buyers, citing …
World’s Largest Hotel Chain Expanding Global Web Sites
Localization firm SDL recently announced that Best Western has signed up for SDL’s “Knowledge-based Translation System” to better manage its global Web sites. According to the press release, the “implementation …
Global Search Engine Tips
Here’s a short but useful piece in WebProNews on improving search engine results across foreign search portals. The most important tip is this: if you want to do well in …
Googling China
The search engine war in China has long been heated, but Yahoo! recently upped the stakes with the launch of a new search portal: www.yisou.com. It sure looks a lot …
Alienware Going Global
You can’t hide on the Internet, particularly when it comes to Web globalization. I was passing through the Alienware Web site the other day — because they have the coolest-looking …
Multilingual Domain Names Redux
Five years ago, I began writing about the challenges of creating a truly multilingual domain name system (DNS). Currently, a URL may contain only Latin characters, hardly a user-friendly system …
EU Translation Crisis Update
According to this BBC article, the European Union translation backlog is becoming a serious problem. EU beaurocrats have been told to keep documents to fewer than 15 pages to help …
US Hispanic Spending Nears $700bn
According to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010. According …
FedEx and UPS in China
Steve Rivkin of the Naming Newsletter posted an short piece on why FedEx and UPS may be benefitting in China simply because of their names. Here’s an excerpt: The name …
Ford + AOL = Mi Negocio
Ford and AOL have gotten together to launch the “first-ever Spanish language entrepreneur hub for Latinos.” It is called Mi Negocio (“my business”) and is located at www.ford.com/go/minegocio Here are …
Lionbridges Wins Siemens
(PRESS RELEASE) Lionbridge (Nasdaq: LIOX), today announced that Siemens Medical Solutions, one of the largest suppliers of healthcare equipment, has signed a master agreement that names Lionbridge as an external …
Sony Betting Big on China
According to an article in The Wall Street Journal today, Sony is doubling its marketing budget in China to “help boost its sales there by at least 50% and keep …
The World’s Largest Translation Agency Faces Backlog
From The Wall Street Journal today: The European Union has passed a law requiring all EU-based companies to publish quarterly reports — a measure that is meant to force firms …
Byte Level Included in 2004 Bull Market
Seth Godin has published a very useful guide of business consultants, in which we are happy to be included. It’s a great idea, and I encourage you to download a …