Multilingual Domain Names Redux
Five years ago, I began writing about the challenges of creating a truly multilingual domain name system (DNS). Currently, a URL may contain only Latin characters, hardly a user-friendly system …
John Yunker
EU Translation Crisis Update
According to this BBC article, the European Union translation backlog is becoming a serious problem. EU beaurocrats have been told to keep documents to fewer than 15 pages to help …
US Hispanic Spending Nears $700bn
According to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010. According …
FedEx and UPS in China
Steve Rivkin of the Naming Newsletter posted an short piece on why FedEx and UPS may be benefitting in China simply because of their names. Here’s an excerpt: The name …
Ford + AOL = Mi Negocio
Ford and AOL have gotten together to launch the “first-ever Spanish language entrepreneur hub for Latinos.” It is called Mi Negocio (“my business”) and is located at www.ford.com/go/minegocio Here are …
Lionbridges Wins Siemens
(PRESS RELEASE) Lionbridge (Nasdaq: LIOX), today announced that Siemens Medical Solutions, one of the largest suppliers of healthcare equipment, has signed a master agreement that names Lionbridge as an external …
Sony Betting Big on China
According to an article in The Wall Street Journal today, Sony is doubling its marketing budget in China to “help boost its sales there by at least 50% and keep …
The World’s Largest Translation Agency Faces Backlog
From The Wall Street Journal today: The European Union has passed a law requiring all EU-based companies to publish quarterly reports — a measure that is meant to force firms …
Byte Level Included in 2004 Bull Market
Seth Godin has published a very useful guide of business consultants, in which we are happy to be included. It’s a great idea, and I encourage you to download a …
Is the US Losing Its “e-readiness”?
Since 2000, the Economist Intelligence Unit has published an annual “e-readiness” ranking of the world’s 60 largest economies. A country’s “e-readiness” is based on a number of factors, such as …
Translation Companies Aren’t Good at Translating Themselves
I read today that the translation firm RWS Group has changed its name to ENLASO Corporation. Now I understand that the letters RWS hardly roll off the tongue, but is …
Life Sciences Translation Demand Booming
Bowne Global Solutions cites the results of a study it commisioned through Capgemini that finds translation demand booming in the life sciences industry. The ever-expanding European Union is driving this …
Frito-Lay in China
Cool News of the Day excerpts a recent Forbes article on Frito-Lay’s struggle to sell potato chips in China. It’s worth a quick read. Here’s an excerpt: First off, “China …
The Rebirth of Web Globalization
Although the Web globalization industry has been around for half a decade, it is still very much in its infancy. The past few years have been particularly challenging for those …
Siemens and Translation: Outsourcing vs. Insourcing
Large companies are in a constant state of flux about how to best manage translation. Should they do the work in house or should they outsource it to a translation …