Notes from Singles Day 2015

And so it has begun: The world’s biggest online shopping day.

In China.

More than $9 billion dollars was spent this day last year and experts are forecasting a number well north of that this year.

As I’ve been doing for the past few years, I’ve collected a few screen grabs of localized websites in China. Here are the latest:

Nike

singles_day_nike

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Amazon pluralizes Singles Day

Leave it to Amazon to turn Single Day plural. And why not. If we can extend Black Friday to Cyber Monday, why not extend Singles day an extra day? Here’s a screen grab of the Amazon China home page (note that the …

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