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Mailchimp makes a subtle but important global improvement

May 8, 2022 by John Yunker

Last year, I noted that Mailchimp had begun its global expansion with a few rookie mistakes. Mailchimp was using its super-header to announce support for multiple languages: The globe icon …

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Categories Global By Design, Global gateway fail, Global navigation, Software Localization, Web Globalization, Web Globalization Report Card

The localization (or lack thereof) of global city websites

September 15, 2021 by John Yunker

A number of cities around the world have adopted bespoke top-level domains, such as .NYC, .Tokyo and .London and .Vegas But the key to a successful global city website is …

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Categories Countries, Country Codes, Domain names, Global navigation, Travel, Travel, Web Globalization, Web Globalization Report Card

Mailchimp begins going global (and makes a few rookie mistakes)

June 23, 2021 by John Yunker

As a Mailchimp user I was intrigued to be greeted by this header recently: I clicked on the link and found the following five languages: Not many languages, but a …

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Categories Global By Design, Global gateway fail, Global navigation, Languages, Usability, Web Globalization, Web Globalization Report Card

The Art of the Global Gateway at LocWorld 43

January 24, 2021 by John Yunker

Join me this Thursday for a virtual presentation on The Art of the Global Gateway: Best Practices in Global Navigation for Websites. The global gateway is the initial point of …

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Categories Brand TLDs, Domain names, Events, Global gateway fail, Global Marketing, Global navigation, Usability, Web Globalization, Web performance

As Apple leaves flags behind, Amazon begins waving them

December 16, 2020December 16, 2020 by John Yunker

I noted in September that Apple had given up using flags as icons for navigation (know as the global gateway). This was a positive step — not because I dislike …

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Categories Apple, Flags, Global gateway fail, Global Marketing, Global navigation, Web Globalization, Web Globalization Report Card

New report illustrates how country codes enable diversity in languages on the internet

July 15, 2019July 8, 2019 by John Yunker

Thanks to a heads-up from Ali at CircleID, I discovered a new report by Oxford Information Labs (sponsored by the Council of European National Top-Level Domain Registries. The Council of …

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Categories Brand TLDs, Countries, Domain names, Languages, Web Globalization, Web Globalization Report Card

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