Dr. Simi comes to the US — the right way
Who is Dr. Simi? I was asking myself that recently and found out here. Dr. Simi is the mascot of Farmacías Similares, the world’s second-largest pharmacy chain. It has over …
Localization
Happy Year of the Snake
This week the dragon gives way to the snake. And, with it, a number of global brands eager to make the most of lunar new year celebrations. Let’s begin with …
2025 Web Globalization Report Card is underway
For those of you wondering (and thanks to those who’ve already reached out) the next Report Card is in production. If your company is already included (or you want it …
Five web globalization best practices that have stood the test of time
NOTE: The following is the beginning of an article I published with Multilingual Magazine recently. You can read the full article at the link below (free registration required). Twenty years …
Is Apple about to prioritize localization and expand its linguistic reach?
Apple’s recent developer newsletter caught my eye because, for once, localization was featured at the top: Apple is providing free training sessions focused on Southeast Asia, Hong Kong and Taiwan …
Speed Kills: Your web globalization investment
Website performance is like the weather — everyone talks about it but nobody seems to do anything about it. I read a great article recently on website performance — do …
For global brands, Russian is no longer a “top 10” language
Russian was once considered a “top 10” language — one that any company serious about global growth would support. But Putin’s horrific actions have put an end to that. Over …
The Year of the Dragon
As we say farewell to the Year of the Rabbit we greet the Year of the Dragon. And, with it, my whirlwind tour of global and local websites taking advantage …
Krispy Kreme goes to France
Late last year Krispy Kreme entered its 39th foreign market: France. And it launched a localized website to match. The company plans to open 500 stores in France over the …
This year, Singles Day is looking like just another day
It’s not secret that China is going through an economic rough patch. So it’s probably not surprise that might brief tour of Singles Day website promotions came up lighter than …
Mailchimp keeps making rookie mistakes
I know it appears that I’m out to punish Mailchimp — as I first started calling out its rookie mistakes back in 2021. I am a paid subscriber so I …
Mailchimp’s curious global gateway misstep
A little more than a year ago I wrote about Mailchimp’s improved global gateway. Here is what you would have seen in the header back then: And here is the …
How to create a successful global gateway
If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues …
Why use geolocation?
Here’s a reason, courtesy of Wimbledon… To learn more about web globalization best practices, register for Lead the World to Your Website, taking place October 27th.