Adventures in web globalization, since 2002
Localization firm SDL recently announced that Best Western has signed up for SDL’s “Knowledge-based Translation System” to better manage its global Web sites. According to the press release, the “implementation …
Here’s a short but useful piece in WebProNews on improving search engine results across foreign search portals. The most important tip is this: if you want to do well in …
The search engine war in China has long been heated, but Yahoo! recently upped the stakes with the launch of a new search portal: www.yisou.com. It sure looks a lot …
You can’t hide on the Internet, particularly when it comes to Web globalization. I was passing through the Alienware Web site the other day — because they have the coolest-looking …
Five years ago, I began writing about the challenges of creating a truly multilingual domain name system (DNS). Currently, a URL may contain only Latin characters, hardly a user-friendly system …
According to this BBC article, the European Union translation backlog is becoming a serious problem. EU beaurocrats have been told to keep documents to fewer than 15 pages to help …
According to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010. According …
Steve Rivkin of the Naming Newsletter posted an short piece on why FedEx and UPS may be benefitting in China simply because of their names. Here’s an excerpt: The name …
Ford and AOL have gotten together to launch the “first-ever Spanish language entrepreneur hub for Latinos.” It is called Mi Negocio (“my business”) and is located at www.ford.com/go/minegocio Here are …
(PRESS RELEASE) Lionbridge (Nasdaq: LIOX), today announced that Siemens Medical Solutions, one of the largest suppliers of healthcare equipment, has signed a master agreement that names Lionbridge as an external …
According to an article in The Wall Street Journal today, Sony is doubling its marketing budget in China to “help boost its sales there by at least 50% and keep …
From The Wall Street Journal today: The European Union has passed a law requiring all EU-based companies to publish quarterly reports — a measure that is meant to force firms …
Seth Godin has published a very useful guide of business consultants, in which we are happy to be included. It’s a great idea, and I encourage you to download a …
Since 2000, the Economist Intelligence Unit has published an annual “e-readiness” ranking of the world’s 60 largest economies. A country’s “e-readiness” is based on a number of factors, such as …
I read today that the translation firm RWS Group has changed its name to ENLASO Corporation. Now I understand that the letters RWS hardly roll off the tongue, but is …