A Whole New Way of Looking at the World (Wide Web)
When you work in this industry for awhile, you get pretty familiar with country codes such as .de for Germany or .cn for China. But there are simply too many …
Web Globalization
The Joyo of Amazon
Amazon has had a presence in China since its 2004 acquisition of Joyo.com. And it appears things are going quite nicely. Says Jeff Bezos in a recent Wall Street Journal …
Google Gets Animated in Korea
In case you thought that Google’s austere home page design was sacrosanct, think again. In an effort to win over the locals in Korea, Google has just launched a new …
Blogging in Tongues
The May/June issue of Global by Design is now out and our lead article focuses on companies offering multilingual blogs and RSS feeds. Companies on the forefront of doing so …
AOL: 14 Countries in 18 Months
A few weeks ago I wrote about AOL’s new portal for India. According to Reuters, or, Thomson, AOL is only just getting started. AOL plans to expand into 14 markets …
Taking Customer Service Global (via Charleston)
I’m headed to Charleston next week for the Services Industry Summit an annual event sponsored by Service Strategies. I’ll be speaking on the unique opportunities (and challenges) of localizing your …
Web Globalization Leaders of Industry
Last week I highlighted the top 10 best global Web sites from our 2007 Web Globalization Report Card. But there are other Web sites that deserve mention. As part of …
Idiom Summit Highlights: Momentum and More Acronyms
Here are some thoughts from the past two days of the Idiom User Summit, in no particular order: – There was a lot of buzz around machine translation (MT). Both …
Idiom Summit: Twice as Big as 2006
I’m at the Idiom user conference, being held this week in the beautiful Hotel Del in San Diego. If you look at attendees as a barometer of idiom’s success, there …
The Best Global Web Sites of 2007
UPDATE: The 2008 Web Globalization Report Card is now available. I’m pleased to announce the publication of the 2007 Web Globalization Report Card. This report — now in its fourth …
Web Globalization and the Bottom Line (continued)
Okay, so I’ve written about Google and eBay are how they’ve hugely benefited from investing in Web globalization. That’s all fine and good, but what does this mean for a …
Web Globalization and The Bottom Line
What’s the ROI of Web globalization you ask? Let’s take a look at two recent earnings announcements from Google and eBay, two major bellweathers of the virtual global economy. Let’s …
The Web Globalization Report Card 2007
Is just about ready for publication. You can see which companies are included in this year’s report here. This has been a particularly exciting report to write because there are …
Web Globalization and the Marketing Executive: A New Report
Byte Level Research and MarketingSherpa recently polled 2,000 executives on their Web globalization activities and plans. We asked what executives are spending on Web globalization, what languages their Web sites …