WhatsApp adds Thai
WhatsApp is now supporting 16 languages with the addition of Thai, shown here: I noted earlier how much I admired their global gateway. Simple and effective.
Web Globalization
Samsung: The best consumer technology website of 2013
We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …
Apple’s China apology and the value of a flexible global template
Here is the image used on Apple’s China home page to announce Tim Cook’s apology letter regarding Apple repair and warranty “misunderstandings.” Here is The Wall Street Journal take on …
Free Webinar: The Leading Global Retailers (and why)
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, …
BMW: The best global automotive website of 2013
We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize …
On Square and localization: Keep an eye on your local websites
I use Square. I love Square. But if I were a French-speaking Canadian I might not feel quite the same. Because if you select the French/Canada option from the Square …
Free Webinar: The Best Global Travel Websites – and Why
I hope you’ll join me in a week for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the travel industry, focusing on how companies …
The top 25 global websites from the 2013 Web Globalization Report Card
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the top-scoring websites from the 2013 Web Globalization Report Card. This is the ninth annual edition …
The best global travel websites
I’m pleased to announce a new (and free) report focused on the globalization of travel websites. From American Airlines to Kayak to Wyndham, this report highlights those websites that have …
Walt Whitman: I Sing of Myself in Nine Languages
I came across a great resource on Walt Whitman’s epic poem Song of Myself. This website intends to present Whitman’s poem in its entirety, along with commentary, in an impressive nine languages. It …
WhatsApp gets global navigation right
I’ll admit I knew nothing about WhatsApp before I read that Facebook was about to buy the company (or not). So I went to its website and was pleasantly surprised …
Don’t blame phishing on IDNs
I received a friendly email from Twitter awhile back. It was fake. I (stupidly) clicked on the link and was greeted with a login page that looked very much like …
Give me a .uk and hold the .co
Ever wonder why the UK home page for Amazon is located at amazon.co.uk and not simply amazon.uk? It’s one of those quirks of the domain name system. Countries have control over …
How Nike localizes “football”
In the US, football season has officially begun (there goes my weekends). But outside of the US, football season means something entirely different. So how does a global sporting goods …
Entering the Nike “language tunnel”
Nike has a brand new website and they’ve made a few navigational changes along the way. For starters, it appears that Nike is now using geolocation to detect the location …