Adventures in web globalization, since 2002
When you welcome visitors into your home, you probably don’t usher them directly to the basement. Yet when it comes to websites, this is exactly how many companies treat visitors from around the …
I’ve been meaning to write about this for awhile. A few months ago, Apple CEO Tim Cook reportedly said this at an investor meeting: “When we work on making our devices …
You can tell a lot about a company simply by keeping an eye on its global gateway. Here is the GoDaddy global gateway menu in March, 2014: And here it …
I was happy to chat (virtually) with Kathleen recently about web globalization. Here’s the interview.
It has become an annual ritual, Mary Meeker, a Kleiner Perkins Caufield & Byers partner, releases a data dump of key Internet stats and trends. Last year, I wrote a …
I’m pleased to be speaking at the SDL Innovate conference in San Francisco on June 11th. I’ll be presenting on secrets of the best global websites. If you’re in the …
There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence. So I’m pleased to be presenting a free webinar …
In January, I wrote about Xiaomi’s success in crowdsourced translation of its operating system — and how this bodes well for global expansion. Xiaomi, for those who’ve never heard of …
When talking about language diversity across the Internet, I like to include a visual that illustrates the language leaders of the Internet: This chart is based on data from the …
It’s nice to see GoDaddy improving its global gateway. Note the use of the globe icon below to indicate the global gateway menu: Click on the globe or locale name …
You can be a wildly successful global company and still have a poorly localized website. A number of factors determine global success and the website is only one of these …
I’ve long talked about the importance of non-Latin domain names, or IDNs (Internationalized Domain Names). Google has gone live with one if its many IDNs: みんな. I want to emphasize here …
My latest post for client Pitney Bowes on localizing for Canada. An excerpt: As they begin their global expansion, American companies often select Canada first under the assumption that the …
I wrote recently that if you can make your product “translation worthy” the world will follow. Reading about Facebook’s purchase of WhatsApp I went back and did some language crunching. …
My latest post for client Pitney Bowes on going global (or not). An excerpt — Two reasons NOT to go global: 1. You don’t have realistic expectations (and budgets). The …