Sony Betting Big on China
According to an article in The Wall Street Journal today, Sony is doubling its marketing budget in China to “help boost its sales there by at least 50% and keep …
Business globalization
Byte Level Included in 2004 Bull Market
Seth Godin has published a very useful guide of business consultants, in which we are happy to be included. It’s a great idea, and I encourage you to download a …
Is the US Losing Its “e-readiness”?
Since 2000, the Economist Intelligence Unit has published an annual “e-readiness” ranking of the world’s 60 largest economies. A country’s “e-readiness” is based on a number of factors, such as …
Life Sciences Translation Demand Booming
Bowne Global Solutions cites the results of a study it commisioned through Capgemini that finds translation demand booming in the life sciences industry. The ever-expanding European Union is driving this …
Frito-Lay in China
Cool News of the Day excerpts a recent Forbes article on Frito-Lay’s struggle to sell potato chips in China. It’s worth a quick read. Here’s an excerpt: First off, “China …
The Rebirth of Web Globalization
Although the Web globalization industry has been around for half a decade, it is still very much in its infancy. The past few years have been particularly challenging for those …
Siemens and Translation: Outsourcing vs. Insourcing
Large companies are in a constant state of flux about how to best manage translation. Should they do the work in house or should they outsource it to a translation …
Krispy Kreme Going Global
While Krispy Kreme continues its seemingly slow migration across the US (Boston only recently saw its first location), it is aggressively expanding outside the US. It already has stores in …
Pull-Down Menus Are A Global Problem
As companies add more and more localized Web sites to their portfolio, they are increasingly resorting to using pull-down menus for navigation. Yet as the FedEx gateway (below) illustrates, pull-down …
Localization Down Under
Here is a very nice article by Evelyn Olsen on the New Zealand translation industry. Her company is NZTC, and for those who manage competitive companies, I recommend taking a …
Beware The Globalization Bubble
New York Times columnist Tom Friedman has neatly divided globalization into three software-like stages, as follows: The first era, from the late 1800’s to World War I, was driven by …
Google Watch: More Tools; More Languages
Google continues its global growth campaign by launching News Alerts in four additional languages: French – www.google.fr/newsalerts German – www.google.de/newsalerts Italian – www.google.it/newsalerts Spanish – www.google.es/newsalerts Google also has localized …
Microsoft: Death by a Thousand Languages?
Microsoft likes to make a big deal of how global a company it is, and for good reason. The company now makes more money from outside the US than from …
Globalization Notes…
I’m getting caught up after a very long trip and came across a few interesting items worth mentioning: * From the law firm Baker & McKenzie: As of March 1 …
What You Need to Know About The Translation Industry
We’ve just wrapped up production of The Savvy Client’s Guide to Translation Agencies. This guide is now in its second edition, which is a testament to the demand out there …