Websites celebrate Chinese New Year: The Year of the Ox

This has become a bit of annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Chinese New Year (牛年), particularly to customers in China. As in years past, the color red …

Read moreWebsites celebrate Chinese New Year: The Year of the Ox

Disney+ (or -) a few languages: Why companies continue to “assume the world speaks English”

The New York Times reports that Iceland has appealed to Disney to support Icelandic. And what began as a Facebook post by the country’s education minister grown into a national movement. But Disney doesn’t just fall short of Icelandic, notes …

Read moreDisney+ (or -) a few languages: Why companies continue to “assume the world speaks English”

Miller Lite launches a Super Bowl ad that blends lengthy URLs with localization

Finally, a Super Bowl ad that a web localization geek can get excited about. This Sunday, Miller Lite will run an ad featuring a painfully long URL that viewers must enter into their web browsers for a chance at winning …

Read moreMiller Lite launches a Super Bowl ad that blends lengthy URLs with localization