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Adventures in web globalization, since 2002

Global by Design
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Web Design

How Klarna internationalized its typography

May 27, 2022 by John Yunker

Klarna is one of those Buy Now Pay Later companies that is seemingly on every ecommerce checkout page these days. And, not surprisingly, the company is expanding globally at a …

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Categories Fonts, Global By Design, Languages, Web fonts, Web Globalization

Mailchimp makes a subtle but important global improvement

May 8, 2022 by John Yunker

Last year, I noted that Mailchimp had begun its global expansion with a few rookie mistakes. Mailchimp was using its super-header to announce support for multiple languages: The globe icon …

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Categories Global By Design, Global gateway fail, Global navigation, Software Localization, Web Globalization, Web Globalization Report Card

Lead the World to Your Website on July 27th

June 17, 2021 by John Yunker

A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively …

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Categories Brand TLDs, Country Codes, Domain names, Education, Events, Global gateway fail, Global Marketing, Global navigation, gTLDs, IDN (Intl. Domain Name), Languages, Usability, Web Globalization

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