Black Friday originated as a sales event specific to the US, the day following Thanksgiving. It has long been the busiest shopping day of the year, though it now extends to several days, or even weeks. And leave it to…
I suppose it was just a matter of time before the advertising algorithms figured I’d be in the market for a country code top-level domain (ccTLD), perhaps .CA. And so I happened upon this ad the other day: Choose.ca links…
As I mentioned a few days ago, Singles Day arrived well before the official start: 11 But now that it has officially arrived, a thought a few screen shots would be in order. First off, Chinese ecommerce giant JD.com reports…
In technology, as in life, actions speak louder than words. And if you look at the actions Amazon has been taking over the past 18 months, it’s clear that Amazon is heavily invested in succeeding in India. Consider the following…
Lululemon provides an interesting case study of a US-based retailer taking its first steps towards going global. And, like all first steps, this one is rather awkward. To be clear, Lululemon is only focused on shipping globally, which is a nice…
For the 2015 Web Globalization Report Card, we studied 10 retail websites: Best Buy Costco GameStop Gap H&M IKEA McDonald’s Staples Starbucks Toys R Us UNIQLO Walmart Zara Out of those 10 websites, Starbucks emerged as number one. Here is a screen…
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, Apple, and Best Buy. You’ll get a better understanding of…