Volvo: The best global automotive website of 2019

For the 2019 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen Volvo Cars This year, Volvo unseated BMW to emerge number …

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The best global automotive website of 2016: BMW

For the 2016 Web Globalization Report Card, we studied 13 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Toyota Volkswagen I want to preface this post by saying that automotive websites have historically been strong …

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Chevrolet wants a consistent global brand — hopefully a consistent website will follow

Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to operate regionally with each country or local area doing their …

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