Why use geolocation?
Here’s a reason, courtesy of Wimbledon… To learn more about web globalization best practices, register for Lead the World to Your Website, taking place October 27th.
Tag ecommerce
Global ecommerce insights from Stripe
Stripe processed more than $640 billion last year on behalf of millions of Internet-enabled businesses. And while this number is huge, the founders of Stripe, in a recent letter to employees and customers, emphasized that we’re still in the early…
.CA: Add more Canadians to your shopping cart
I suppose it was just a matter of time before the advertising algorithms figured I’d be in the market for a country code top-level domain (ccTLD), perhaps .CA. And so I happened upon this ad the other day: Choose.ca links…
Apple web localization in India appears to be working
I always perk up when I see data that supports web localization. According to this article, Apple launching a dedicated ecommerce website for India last year led to a significant increase in sales. Launched in September 2020, Apple’s Indian online store…
Singles Day: Not just for China anymore
I’ve written quite a bit about the world’s most lucrative shopping holiday. No, it’s not Black Friday, but Singles Day, which takes place every November 11th (11.11) in China, and now across many other countries. Walmart is running TV ads…
From AZMKIMI to MZOO: Chinese brands take over Amazon.com
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… Almost half of top Amazon sellers — those selling more…
Lululemon: Global shipping is step one
Lululemon provides an interesting case study of a US-based retailer taking its first steps towards going global. And, like all first steps, this one is rather awkward. To be clear, Lululemon is only focused on shipping globally, which is a nice…
Free Webinar: The Leading Global Retailers (and why)
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, Apple, and Best Buy. You’ll get a better understanding of…