Free Webinar: The Leading Global Retailers (and why)
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, …
BMW: The best global automotive website of 2013
We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize …
On Square and localization: Keep an eye on your local websites
I use Square. I love Square. But if I were a French-speaking Canadian I might not feel quite the same. Because if you select the French/Canada option from the Square …
Free Webinar: The Best Global Travel Websites – and Why
I hope you’ll join me in a week for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the travel industry, focusing on how companies …
The top 25 global websites from the 2013 Web Globalization Report Card
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the top-scoring websites from the 2013 Web Globalization Report Card. This is the ninth annual edition …
The best global travel websites
I’m pleased to announce a new (and free) report focused on the globalization of travel websites. From American Airlines to Kayak to Wyndham, this report highlights those websites that have …
Are you playing favorites with your global gateway?
This is nothing new to regular readers of this blog, but I visited another fairly major website recently that used the following global gateway: I always cringe when I see …
Walt Whitman: I Sing of Myself in Nine Languages
I came across a great resource on Walt Whitman’s epic poem Song of Myself. This website intends to present Whitman’s poem in its entirety, along with commentary, in an impressive nine languages. It …
Transcreation is here to stay
In 2005, I wrote transcreation is gaining momentum. I predicted that we’d see a lot more use of this word in the years ahead. Why? Because “translation sounds like a …
Coffee Codes of the World
I love coffee. I also love country codes. So it was just a matter of time before I created something like this (now featured at the FORUM artspace gallery): The country …
Mystery codes
I recently completed a new infographic using country codes. What you see above is an excerpt. Can you guess what the codes are being used to signify (besides countries)? Enter …
WhatsApp gets global navigation right
I’ll admit I knew nothing about WhatsApp before I read that Facebook was about to buy the company (or not). So I went to its website and was pleasantly surprised …
Don’t blame phishing on IDNs
I received a friendly email from Twitter awhile back. It was fake. I (stupidly) clicked on the link and was greeted with a login page that looked very much like …
Is white the world’s most popular car color?
It’s well known that colors carrying different meanings in different cultures. The paint producer PPG Industries has released results from a global survey on car color preferences around the globe. …