Starwood Hotels broadens Chinese Web support
Starwood Hotels has announced that it has launched Chinese-language Web sites for all of its hotel brands — from Westin to Sheraton to St. Regis. The hotel chain had previously …
Business globalization
Most popular posts of 2007
I’ve had Google Analytics installed on this site for some time now, which makes it a great resource for tracking the most popular posts of the year. So here are …
Web globalization predictions: 2008 and beyond
As we come to the end of 2007, it is safe to say that Web globalization has evolved from an ancillary activity to a core piece of the marketing puzzle …
It’s a round world after all
I recently finished reading Redefining Global Strategies: Crossing Borders in a World Where Differences Still Matter by Pankaj Ghemawat. This book provides a strong counterpoint to Tom Friedman’s The World …
58% of Europeans online will buy online this year
Forrester Research has released new research that says that European online spending has grown more than 50% over the past year and that Europeans will spend more than US$70 billion …
iGoogle: Now in 42 Languages
The customized Google home page known as iGoogle has been localized into a bunch of additional languages, bringing the grand total to 42. Here are the most recently added languages: …
Flatlash: Rethinking Globalization
A flat world cuts both ways. A flat world is a great thing when you can get a brand new high-def TV for less than $700 because it was made …
Are You Master of Your Domains?
Earlier this year I developed the Map of the World Wide Web, shown here: This map was designed to fit on a cubicle wall and include the major country code …
Bienvenido a AOL España
Last week, AOL launched its Italian Web portal. This week, AOL launches AOL España. Said AOL President and COO Ron Grant in a recent interview: “We are going to be …
The Globalization of Beer Pong
In my day, our drinking game was quarters. All you needed was a glass and a quarter — and beer, of course. Today, drinking games have gotten a bit more …
Help Your Company Think Outside the Country
Earlier this year I trademarked the slogan “Think Outside the Country” and slapped it on a t-shirt, shown here: The shirt has proven so popular that we’re now offering customized …
AOL Italia Goes Live
In May, I wrote about AOL’s ambitious plan to launch sites in 14 markets in just 18 months. Today, AOL launched its portal for Italy at www.aol.it. Now one might …
The Top 100 Global Web Sites
A month or so ago I wrote about the best global Web sites (and why). I noted the top 10 Web sites from The 2007 Web Globalization Report Card and …
The Localization of iPhone
So I gave in to my inner geek and purchased an iPhone. One of the things I first noticed (and love) about the Web browser is the .com button on …
The Next Generation of Google Asia
PC World writes that Google is testing new home page designs for Taiwan and Hong. This comes on the heals of Google’s new Korean home page. The company is focusing …