Posted on

58% of Europeans online will buy online this year

Forrester Research has released new research that says that European online spending has grown more than 50% over the past year and that Europeans will spend more than US$70 billion during the upcoming Christmas season.

Here are the top five markets based on online spending:

  • UK: $20 billion
  • Germany: $12 billion
  • France: $6.5 billion
  • Italy: $2.1 billion
  • Netherlands: $1.9 billion

Leisure travel, clothing, and consumer electronics will account for more than half of the money spent online.

These numbers are significant and further illustrate the importance of Web localization.

(Visited 29 times, 1 visits today)
John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

Latest posts by John Yunker (see all)