Forrester Research has released new research that says that European online spending has grown more than 50% over the past year and that Europeans will spend more than US$70 billion during the upcoming Christmas season.
Here are the top five markets based on online spending:
- UK: $20 billion
- Germany: $12 billion
- France: $6.5 billion
- Italy: $2.1 billion
- Netherlands: $1.9 billion
Leisure travel, clothing, and consumer electronics will account for more than half of the money spent online.
These numbers are significant and further illustrate the importance of Web localization.