The slowly evolving airline website
I enjoyed this vision of the future of an airline website (by Fantasy Interactive), particularly this map of fares and destinations: Why haven’t other airlines embraced this vision yet? Probably …
Month: October 2013
Is Pocari Sweat the next Gatorade?
It used to be that you had to travel all the way to Japan to be amused by the popular drink Pocari Sweat. The drink has been around since 1980 …
From Russian to Arabic to Chinese, new TLDs have arrived
This screen is from a website advertising two new top level domains in Cyrillic. Here are the two domains and what they represent: .САЙТ (Website) .ОНЛАЙН (Online) Two other domains …
Tips and Best Practices for Targeting an APAC Audience (Part II)
Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …
How the NSA is threatening the future of Google, Facebook, Amazon and others
When I read government arguments in defense of the NSA, an oft-repeated line was: We’re not targeting Americans. We’re targeting foreigners. Foreigners. I really dislike that word. And I’m sure …
Tips and Best Practices for Targeting an APAC Audience (Part I)
Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …