All Web sites are, by default, global. But which Web sites do the best job of truly speaking to the world? That is, which Web sites support the most languages, make navigation effortless for non-English speakers, and provide Web users …
Over the years, Dell has developed what is now one of the best global Web sites. The Dell site made our top 25 list in the 2005 Web Globalization Report Card and it is a major reason why Dell keeps …
The Wall Street Journal reports that Nike has unleashed a poster campaign in Singapore that creates a graffiti-like appearance in bus shelters. According to the article, the “page-size posters featuring anime-style images of NBA star LeBron James were pasted helter-skelter …
For Microsoft’s video game Halo 2 to become a global success story, the game needed to be localized for the world. Easier said that done. JBL Localization issued a press release announcing their role in creating a Latin American Spanish …
According to this article, Quebec Premier Jean Charest has hinted that he might crack down on the spread of English in the workplace. Apparently French is losing its grip. albeit very slowly, in this Canadian Province. The report I just …
How’s this for a localized promotion? I just received a Thanksgiving email from my friends at Air New Zealand: I’m touched, really. More important, I’m reminded of the importance of local holidays and their potential marketing value. What is your …
Just when I thought I’d seen every type of search engine, along comes Babelplex. Babelplex takes a search string, translates it into another language and searches on both languages at once. Its name comes from the Web-based machine translation software, …
Would you believe that the Tom Hanks’ film The Terminal turned a profit? I wouldn’t have believed it, not until I read this Wall Street Journal article (paid subscription required). The Terminal did indeed tank in the US, but it …
I am from St. Louis, where a tiny little brewery known as Anheuser-Busch (AB) is headquartered. Needless to say, I’ve followed the growth of the company for years now and I’ve always been particularly fascinated by the story of Budvar …
China, as this Wall Street Journal article notes, is no longer a place companies go just to make things. Thanks to its booming economy, China is now a place to sell things. Here’s an article clip: “The biggest error in …