Google Is Best Global Web Site (Again)
All Web sites are, by default, global. But which Web sites do the best job of truly speaking to the …
Month: November 2004
To Dell and Back
Over the years, Dell has developed what is now one of the best global Web sites. The Dell site made …
Thinking Globally; Offending Locally
The Wall Street Journal reports that Nike has unleashed a poster campaign in Singapore that creates a graffiti-like appearance in …
Xbox En Español
For Microsoft’s video game Halo 2 to become a global success story, the game needed to be localized for the …
Stop Speaking English!
According to this article, Quebec Premier Jean Charest has hinted that he might crack down on the spread of English …
Happy Thanksgiving from Air New Zealand
How’s this for a localized promotion? I just received a Thanksgiving email from my friends at Air New Zealand: I’m …
Finally, A Search Engine For Bilinguals
Just when I thought I’d seen every type of search engine, along comes Babelplex. Babelplex takes a search string, translates …
Will Der Polarexpress Play in Deutschland?
Would you believe that the Tom Hanks’ film The Terminal turned a profit? I wouldn’t have believed it, not until …