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Month: November 2004

Google Is Best Global Web Site (Again)

November 29, 2004 by John Yunker

All Web sites are, by default, global. But which Web sites do the best job of truly speaking to the world? That is, which Web sites support the most languages, make navigation effortless for non-English speakers, and provide Web users …

Read moreGoogle Is Best Global Web Site (Again)

Categories Business globalization, Google, Translation, Web Globalization

To Dell and Back

November 29, 2004 by John Yunker

Over the years, Dell has developed what is now one of the best global Web sites. The Dell site made our top 25 list in the 2005 Web Globalization Report Card and it is a major reason why Dell keeps …

Read moreTo Dell and Back

Categories Business globalization, Web Globalization

Thinking Globally; Offending Locally

November 26, 2004 by John Yunker

The Wall Street Journal reports that Nike has unleashed a poster campaign in Singapore that creates a graffiti-like appearance in bus shelters. According to the article, the “page-size posters featuring anime-style images of NBA star LeBron James were pasted helter-skelter …

Read moreThinking Globally; Offending Locally

Categories Business globalization, Web Globalization

Xbox En Español

November 25, 2004 by John Yunker

For Microsoft’s video game Halo 2 to become a global success story, the game needed to be localized for the world. Easier said that done. JBL Localization issued a press release announcing their role in creating a Latin American Spanish …

Read moreXbox En Español

Categories Translation, Video Game Globalization, Web Globalization

Stop Speaking English!

November 24, 2004 by John Yunker

According to this article, Quebec Premier Jean Charest has hinted that he might crack down on the spread of English in the workplace. Apparently French is losing its grip. albeit very slowly, in this Canadian Province. The report I just …

Read moreStop Speaking English!

Categories Culture, Translation, US Hispanic Market, Web Globalization

Happy Thanksgiving from Air New Zealand

November 24, 2004 by John Yunker

How’s this for a localized promotion? I just received a Thanksgiving email from my friends at Air New Zealand: I’m touched, really. More important, I’m reminded of the importance of local holidays and their potential marketing value. What is your …

Read moreHappy Thanksgiving from Air New Zealand

Categories Business globalization, Culture, Web Globalization

Finally, A Search Engine For Bilinguals

November 23, 2004 by John Yunker

Just when I thought I’d seen every type of search engine, along comes Babelplex. Babelplex takes a search string, translates it into another language and searches on both languages at once. Its name comes from the Web-based machine translation software, …

Read moreFinally, A Search Engine For Bilinguals

Categories Software Localization, Translation, Web Globalization

Will Der Polarexpress Play in Deutschland?

November 22, 2004 by John Yunker

Would you believe that the Tom Hanks’ film The Terminal turned a profit? I wouldn’t have believed it, not until I read this Wall Street Journal article (paid subscription required). The Terminal did indeed tank in the US, but it …

Read moreWill Der Polarexpress Play in Deutschland?

Categories Business globalization, Web Globalization

Budvar vs. Budweiser

November 21, 2004 by John Yunker

I am from St. Louis, where a tiny little brewery known as Anheuser-Busch (AB) is headquartered. Needless to say, I’ve followed the growth of the company for years now and I’ve always been particularly fascinated by the story of Budvar …

Read moreBudvar vs. Budweiser

Categories Business globalization, Web Globalization

Thinking Local in China

November 19, 2004 by John Yunker

China, as this Wall Street Journal article notes, is no longer a place companies go just to make things. Thanks to its booming economy, China is now a place to sell things. Here’s an article clip: “The biggest error in …

Read moreThinking Local in China

Categories Business globalization, Web Globalization
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