How’s this for a localized promotion? I just received a Thanksgiving email from my friends at Air New Zealand:
I’m touched, really.
More important, I’m reminded of the importance of local holidays and their potential marketing value. What is your company doing to take advantage of holidays around the world?
Boxing Day? Bastille Day? San Juan Day? Lucia Day? It seems like every day is a holiday somewhere.
For more information, here’s a list of holidays around the world.
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John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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