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Happy Thanksgiving from Air New Zealand

How’s this for a localized promotion? I just received a Thanksgiving email from my friends at Air New Zealand:


I’m touched, really.

More important, I’m reminded of the importance of local holidays and their potential marketing value. What is your company doing to take advantage of holidays around the world?

Boxing Day? Bastille Day? San Juan Day? Lucia Day? It seems like every day is a holiday somewhere.

For more information, here’s a list of holidays around the world.

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John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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