The Year of the Dragon
As we say farewell to the Year of the Rabbit we greet the Year of the Dragon. And, with it, my whirlwind tour of global and local websites taking advantage of this holiday. And, yes, lots of celebratory red! Let’s…
Tag marketing
Worldly Marketer Podcast: Learning from the best global websites
I recently joined Kathrin Bussmann, founder of Verbaccino and The Worldly Marketer Podcast, for a chat about web globalization trends and best practices. You can listen to it here. I hope you enjoy it!
Lead the World to Your Website on July 27th
A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively hidden from their intended visitors around the world. Which is…
Harley-Davidson: Not-so-easy riding in India
Very interesting New York Times article on Harley-Davidson’s decision to close its Indian factory and effectively cease selling motorcycles in a market where motocycles are hugely popular. But Harleys are far from inexpensive, as the article notes: The company’s motorcycles…
.Com turns 150
As in 150 million. According to Verisign, there are now more than 150 million registrations of .com (of which I account for about a dozen): .Com remains the most popular top-level domain. However, the total number of country codes now…