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Gucci

The Year of the Rabbit

January 22, 2023 by John Yunker

Lunar New Year is here and, with it, my whirlwind tour of global and local websites taking full advantage of this holiday. Here was my tour last year of the …

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Categories Apple, China, Chinese New Year, Culture, Mercedes, Web Globalization

Tiffany again emerges as best global luxury website (and why luxury brands fail at web globalization)

July 13, 2020July 13, 2020 by John Yunker

Luxury brands treat language is another of their luxury item, instead of the necessity it truly is.

Categories Global By Design, Global gateway fail, Global Marketing, Global navigation, Languages, Retail globalization, Translation, Web Globalization, Web Globalization Report Card

The Year of the Pig (one localized website at a time)

February 5, 2019 by John Yunker

Lunar New Year has arrived and, with it, the Chinese New Year (and related Asian New Year celebrations). As I’ve done a few times in the past, I thought I’d …

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Categories BMW, China, Chinese New Year, Culture, Events, Google, Holidays, Nike, Starbucks, Web Globalization, Web Globalization Report Card

Tiffany: The best luxury website of 2016

October 24, 2016 by John Yunker

This year, we benchmarked the following seven luxury websites for the 2016 Web Globalization Report Card: Burberry Cartier Gucci Hermès Louis Vuitton Ralph Lauren Tiffany Out of these websites Tiffany …

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Categories Global gateway fail, Global Marketing, Global navigation, Languages, Retail globalization, Usability, Web Globalization, Web Globalization Report Card

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