For global brands, Russian is no longer a “top 10” language
Russian was once considered a “top 10” language — one that any company serious about global growth would support. But Putin’s horrific actions have put an end to that. Over …
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How to organize a global website when you’re just beginning to go global
This blog post originated from an email I received recently from someone starting a small business and wondering how to manage all those newly localized websites. Specifically: Should I make …
.CA: Add more Canadians to your shopping cart
I suppose it was just a matter of time before the advertising algorithms figured I’d be in the market for a country code top-level domain (ccTLD), perhaps .CA. And so …
The Art of the Global Gateway at LocWorld 43
Join me this Thursday for a virtual presentation on The Art of the Global Gateway: Best Practices in Global Navigation for Websites. The global gateway is the initial point of …
Amazon launches in Sweden with Amazon.se
As global expansion goes, Amazon has, over the years, moved slowest. But when it does commit to a market, it tends to stick around and increase its investment and service …
.Com turns 150
As in 150 million. According to Verisign, there are now more than 150 million registrations of .com (of which I account for about a dozen): .Com remains the most popular …
.FR turns 34
Hard to believe, but the country code for France turned 34 last week. There are now roughly 3.6 million registrations in use. Where has the time gone? Yet I must …