The top 50 global websites of 2020

As we pass the mid-point of a very strange year, I wanted to share the top 50 websites from the 2020 Web Globalization Report Card. In years past I’ve limited myself to posting the top 25 companies, but I’m thinking …

Read more

Tesla’s global website shifts into reverse

Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda and Subaru, but still with a number of recommended improvements). Sadly, based on a recent …

Read more

Buick: A Chinese success story

I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for years. But the beauty of globalization is that Buick doesn’t …

Read more

Chevrolet wants a consistent global brand — hopefully a consistent website will follow

Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to operate regionally with each country or local area doing their …

Read more

BMW: The best global automotive website of 2013

We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those …

Read more