The Problem with Pull-Down Menus
There are many problems with using pull-down menus on a Web site, but the one that jumps out at me occurs in those “Select Country” pull down menus. Today I …
Web Globalization
Global by Design: Web Localization for Brazil
The March/April issue of Global by Design is now out and features key tips on Web localization for Brazil. Brazil is the target of a growing number of multinationals; this …
MotionPoint Benefits from Rush to Develop Localized Web Sites for US Hispanics
MotionPoint announced today that it was now hosting a Spanish-language pandemic flu Web site for the US Dept. of Health & Human Services. The site is located at http://espanol.pandemicflu.gov. I …
The Dangers of Not Going Global
From an old Wall Street Journal article I just came across about the success of Tommy Hilfiger abroad: “You become vulnerable if you are just going to operate in the …
Montenegro: A New Country Brings New Localization Challenges
Last year, Montenegro split up with Serbia, becoming an independent country, as well as the 192nd member of the United Nations. This has created a bit of a headache for …
Web Globalization Paying Off for Expedia
Expedia just reported quarterly numbers and the contrast between domestic growth and international growth is strartling: 1% US growth vs. 25% international growth for Q4. Granted, international travel is booming …
A New Way to Measure Return on Translation
The February issue of Global by Design is now out and the title story looks at all the ways companies measure the return on investment of their translations, or “ROT.” …
American Airlines Upgrades US Spanish Web Site
By now, most of the major US airlines offer Spanish-languange content on their Web sites But only a few offer fully localized flight reservation systems, which is where the money …
Tridion Adds New Client: Sodexho
Global content management software vendor Tridion announced a large client win today: Sodexho. According to the press release, “Sodexho Alliance, the leading global provider of Food and Facilities Management services, …
Staples: Asi de Fácil
I was at Staples in San Diego yesterday and found that the company has translated its “That was easy” button into Spanish. I’m not sure if this is a national …
So Many Webinars, So Little Time
It’s Webinar season again and my inbox is full. Here are three that look promising: Affordable XML Content Management: SaaS Success Stories Presented by DocZone Tuesday, January 16th registration An …
Web Globalization Reaches the Top: Cisco’s CGO
As early as 2000, people like me have been saying that it would be just a matter of time before corporations added a Chief Globalization Officer to their ranks. It …
Borders Rethinking Amazon
According to Internet Retailer, Borders is reviewing its relationship with Amazon, which operates Borders.com, Waldenbooks. Borders.co.uk, and Booksetc.co.uk. When Borders announced an expansion into Ireland in November, I wrote that …
Wikipedia vs. Google
In our 2006 Web Globalization Report Card, the top two global Web sites overall were Google and Wikipedia. Both organizations support more than 100 languages and a fast-loading, flexible global …
eBay China: Round Two
In September, news leaked out that eBay was rethinking its China strategy. Today this strategy becomes a bit more clear. The Wall Street Journal reports that eBay is effectively pulling …