Web Globalization Paying Off for Expedia

Expedia Italy

Expedia just reported quarterly numbers and the contrast between domestic growth and international growth is strartling: 1% US growth vs. 25% international growth for Q4.

Expedia UK

Granted, international travel is booming these days. But had Expedia not invested in Web globalization — which it began before 2005 — it would not be in the position to capture this growth. Expedia.com offered five localized Web sites in 2005 and seven last year.

According to the WSJ (sub required), “Expedia said its international results were driven by strong performances in Canada, the U.K., Germany, France, Italy, China, Australia and Japan.”

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John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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