Most global websites now use country codes
As part of the 2016 Web Globalization Report Card I note the use of country codes among the world’s leading brands. It’s an imperfect process because different companies use country codes …
Automotive web localization
BMW & Chevrolet: The Best Global Automotive Websites
For the 2015 Web Globalization Report Card, we studied 14 automotive manufacturers and one supplier (Michelin). Audi BMW Chevrolet Ford Goodyear Honda Hyundai Land Rover Lexus Mercedes Michelin Mini Nissan Toyota Volkswagen …
Chevrolet wants a consistent global brand — hopefully a consistent website will follow
Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to …
BMW: The best global automotive website of 2013
We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize …
The best global automotive web site: Volkswagen
We included 12 automotive brands in the 2010 Web Globalization Report Card. And of the 12, Volkswagen emerged on top. Volkswagen is one of the more globally consistent automotive web …
The Globalization of PR: Myth or Reality
Guest Article: By Harris Diamond, CEO Weber Shandwick The question of whether the globalization of PR is a myth or reality is easily answered: it is definitely a reality. The …
Chevy, Meet Chery
According to the WSJ, the US will see Chinese-made automobiles by 2007. And we’re not talking about Hondas or Dodges made in China, we’re talking about a Chinese car company …