Chevy, Meet Chery

According to the WSJ, the US will see Chinese-made automobiles by 2007. And we’re not talking about Hondas or Dodges made in China, we’re talking about a Chinese car company exporting to the US. The company is Chery Automobile and I’m sure the folks at Chevrolet are bristling at the brand name. I suspect they’ll consider a new name for the US market.

chery.jpg

The cars will be 30% cheaper than similar models and will have to overcome a great deal of post-Yugo customer fears. Still, I’ll take a second look at any car that’s 30% less expensive, so who knows. My bet is that the cars will have more in common with Hyundae than Yugo.

John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 16 annual editions of The Web Globalization Report Card.
John Yunker

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