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Month: February 2014

WhatsApp: Another “translation worthy” success story

February 22, 2014February 20, 2014 by John Yunker

I wrote recently that if you can make your product “translation worthy” the world will follow. Reading about Facebook’s purchase of WhatsApp I went back and did some language crunching. …

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Categories Crowdsourcing, Languages, Software Localization, Translation, Web Globalization

Five reasons you should take your ecommerce global – and five reasons you shouldn’t

February 19, 2014 by John Yunker

My latest post for client Pitney Bowes on going global (or not). An excerpt — Two reasons NOT to go global: 1. You don’t have realistic expectations (and budgets). The …

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Categories Business globalization, Global By Design, Pitney Bowes, Web Globalization

A look back at the language growth of eBay, Coke, Apple, AmEx and Amazon

February 13, 2014 by John Yunker

Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web …

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Categories Apple, Business globalization, Retail globalization, Web Globalization, Web Globalization Report Card

The top 25 global websites from the 2014 Web Globalization Report Card

August 8, 2017February 10, 2014 by John Yunker

UPDATE: The 2017 Web Globalization Report Card is now available. More than ten years ago I set out to create a report that benchmarked global websites. I looked at languages …

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Categories Apple, Cisco Systems, Global Marketing, Google, Microsoft, Social, Starbucks, Travel, Web Globalization, Web Globalization Report Card

Google Translate turns 80, as in languages

February 5, 2014February 4, 2014 by John Yunker

From Afrikaans to Zulu, the evolution of Google Translate is one of Google’s greatest success stories that few people fully appreciate. Perhaps because Google is reluctant to release usage data …

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Categories Google, Machine Translation, Web Globalization Report Card

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