The best global airline web site: American Airlines
As I prepare to hop on a plane to Europe, I’d like to focus briefly on the airline industry. I should preface this post by saying that I find “meta” …
Month: March 2010
In Canada, .ca is replacing .com
I spent a few days in Canada recently and was struck but how many billboards, newspapers, and web sites prominently displayed .ca instead of .com. I started writing down every …
Signs of a translation rebound in Latin America
Idea Factory Languages, with 85 full-time employees and production centers in Brazil and Argentina, specializes in translation and localization for the Spanish and Brazilian Portuguese language markets. CEO Teddy Bengtsson …
The best global hotel web site: InterContinental Hotels
We included nine hotel and resort brands in the 2010 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize …
Is Google the best machine translation engine? It depends…
Two weeks ago, I introduced Ethan Shen and his project to analyze the three major free machine translation (MT) engines — Google, Microsoft, and Yahoo! Babelfish — by relying on …
The best global automotive web site: Volkswagen
We included 12 automotive brands in the 2010 Web Globalization Report Card. And of the 12, Volkswagen emerged on top. Volkswagen is one of the more globally consistent automotive web …
Where is China’s fast-track IDN?
In January of this year, ICANN announced that four fast-track IDNs had made it through linguistic approval — effectively clearing the way for commercialization. Oddly missing from that list was …
Web Globalization 2010: How Many Languages is Enough?
Languages are a means to an end, and in web globalization, languages help you expand your global reach. And global reach doesn’t always mean expanding beyond borders, it could also …
What if your company didn’t make the top 25 list?
We reviewed 225 web sites for the Report Card, which means 200 sites didn’t make the “cut.” If your company is in this list of 200 and you want to …
The best global web sites of 2010
I’m pleased to announce the publication of the 2010 Web Globalization Report Card. Here are the top 25 web sites overall: Google Facebook Cisco Systems Philips Samsung Wikipedia 3M NIVEA …