Mailchimp’s curious global gateway misstep
A little more than a year ago I wrote about Mailchimp’s improved global gateway. Here is what you would have seen in the header back then: And here is the …
globe
Mailchimp begins going global (and makes a few rookie mistakes)
As a Mailchimp user I was intrigued to be greeted by this header recently: I clicked on the link and found the following five languages: Not many languages, but a …
Tiffany again emerges as best global luxury website (and why luxury brands fail at web globalization)
Luxury brands treat language is another of their luxury item, instead of the necessity it truly is.
The globe icon has gone mainstream in global gateways
As readers of this blog know well, I’ve been advocating for the generic globe icon for use in the global gateway for some time. I first called for the globe …
Global gateway icon: Globes gain traction
Regular readers of this blog know well that I advocate for a global gateway icon on websites and apps — a visual element that lets users know, regardless of their language, …