Free Guide to the Spanish Speaking Market
Multilingual Computing has published a “Guide to the Spanish Speaking World.” It includes an article from yours truly on Web localization for the US Hispanic market; in the article I …
Asian American Market 101
Kang & Lee, a multicultural marketing agency, offers a number of informational resources on its Web site, including an Asian Americans 101 primer. Here are some interesting stats: Between 1990 …
Red Hat to Add Support for Indian Languages
Linux developer Red Hat says it will add five new languages to its next generation of enterprise software – all Indian languages. Equally important, Red Hat plans to offer customer …
Getting Out the Multilingual Vote
The San Diego Union-Tribune is reporting that San Diego County is still hundreds shy of reaching its required number of bilingual poll workers who speak Spanish, Tagalog or Vietnamese. According …
Nokia Going Global With Ad Campaign
According to The Wall Street Journal, Nokia is launching its first fully global ad campaign. The slogan “1,001 reasons to have a Nokia imaging phone” will find its way into …
The Rise of the Multilingual MBA
The MBA has for years been a largely American phenomenon, but this is changing. The Wall Street Journal/Harris Interactive ranking of corporate recruiters’ favorite MBA programs has this year added …
Unleash Your Multilingual Mac
Here’s an excellent resource for anyone curious about the Mac’s global capabilities. It has been recently updated and offers an excellent explanation of what OS X supports (and doesn’t support) …
China: 1.3 Billion People; 2 Million Credit Cards
This Reuters article illustrates some of the greatest obstacles to expanding into new markets: payment and fulfillment. Localizing a Web site can seem downright trivial when compared to navigating complex …
Cox Begins “Transcreating” Spanish
Cox Communications announced yesterday that it is rolling out Spanish-langauge bills in selected markets. Here is the press release. I found an interesting new term in the release: transcreating. This …
A Cautionary Tale About the US Spanish Market
The Wall Street Journal features an excellent article on one man’s attempt to capitalize on the booming Hispanic market in the US. He purchased Spanish broadcast rights to the Boston …
iTunes Going Global
The iTunes Music Store is slowly but surely extending its global grasp. iTunes is the software companion to the iPod, allowing users to buy songs and books a la carte …
World Wide XML
Here’s a meaty article from CNET News on the latest XML developments. According to the co-creator of XML, Tim Bray, XML owes at least some of its success to its …
Outsourcing: Looking Beyond India
This InfoWorld article cites a recent Gartner report that predicts that India will lose market share “from its current 80 percent to about 55 percent by 2007.” Who’s going to …
Global Gateway Notes
As you know, I’m an active proponent of the “global gateway.” The global gateway refers to the many visual and technical elements that collectively direct Web users to their country- …
Microsoft’s Global Blunders
CNET News features an entertaining article on some of the creative ways that Microsoft has offended people around the world through cultural and linguistic blunders. These anecdotes come from a …
English