Asian American Market 101

Kang & Lee, a multicultural marketing agency, offers a number of informational resources on its Web site, including an Asian Americans 101 primer.

Here are some interesting stats:

  • Between 1990 and 2000, the three fastest growing Asian groups were (in rank order by population growth rate): Asian Indians, Vietnamese, and Chinese. (Source: US Census Bureau, Census 2000)
  • On average, Asian Americans spend $635 per trip, nearly 50% more than the average spending per trip among all U.S. travelers. (Source: The Minority Traveler, 2000)
  • As of 2000, and for the first time in history, Chinese is now the second most prevalent foreign-language spoken in US households. (Source: US Census Bureau, Census 2000)
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