If The World Were 100 People…
If the world’s population of 6.3 billion people were represented by just 100 people, where would they live? More than two-thirds of them would live in Asia and Africa. Next …
Campbell Soup in Russia: Is it “Navaristy” Enough
Speaking of Russia, according to the Wall Street Journal (subscription required), Campbell Soup is making a big push into both Russia and China. The company makes most of its money …
Web Localization for Russia
In April, after publishing a Web localization report for Brazil, we soon began receiving requests for a similar report on Russia. So I’m pleased to announce our Russia Localization Report. …
Of Kosovo and .ks
Last year, Montenegro became independent from Serbia and now Kosovo is making a strong push in that direction. But Serbia does not want to let go of Kosovo and has …
Live Earth.org: From English to Zulu
I visited the Live Earth Web site today and was pleased to see that the site supports eight languages, including Chinese, Turkish, and Zulu. It appears that the languages were …
The End of “Cookie Cutter” Globalization
The Wall Street Journal featured an article (subscription required) a few weeks back on Disney’s new and improved approach to going global. The days of slapping subtitles on US films …
Globalize! Globalize! Faster! Faster!
More and more US companies and Web sites are accelerating their pace of global expansion.Consider the following: According to this Reuters article, Starbucks plans to increase the number of international …
The Best Global Web Sites (and why)
What separates good global Web sites from great global Web sites? Is it just the number of languages a Web site supports? Certainly languages are essential. Although every Web site …
A Whole New Way of Looking at the World (Wide Web)
When you work in this industry for awhile, you get pretty familiar with country codes such as .de for Germany or .cn for China. But there are simply too many …
US Stays “Lost in Translation”
Guest Article: By Ralph Strozza InterPro Translation Solutions I recall as if it were yesterday something that happened on a business trip to Germany about 10 years ago. I was …
Pick a Country, Any Country
Translation agency American Translation Partners has developed a nifty language locator that allows you to select a country and find out which language or languages are spoken there along with …
The Joyo of Amazon
Amazon has had a presence in China since its 2004 acquisition of Joyo.com. And it appears things are going quite nicely. Says Jeff Bezos in a recent Wall Street Journal …
Multilingual Email: A Success Story
MarketingSherpa has posted a must-read case study on one company’s adventures in developing a multilingual email campaign to promote an executive conference. In a nutshell, the campaign was a big …
Google Gets Animated in Korea
In case you thought that Google’s austere home page design was sacrosanct, think again. In an effort to win over the locals in Korea, Google has just launched a new …
Google Cross Language Search is Live
Google’s new “cross language” search tool that I mentioned last week is now live and ready for testing at translate.google.com. I gave the tool a brief run-through today and it …