Adventures in web globalization, since 2002
I recently finished reading Another One Bites the Grass: Making Sense of International Advertising Yes, I know the title is a bit odd. Yet whether you create global advertisements, businesses, …
The European Union has much stricter customer data restrictions than the U.S. Even Microsoft couldn’t skirt those regulations, as reported in EU Business: The US software giant Microsoft has agreed …
When asked about his company’s plans for 2003, Kirk Pond, the CEO of Fairchild Semiconductor, talked mostly about Asia, specifically China. His company already does 70% of its business in …
Is American entertainment a bellweather for other American products around the world? American multinationals must certainly hope not, based on this recent article. It seems that American studios are no …
When the world loved America, American multinationals could do (almost) no wrong. Nike, Coke, McDonald’s and the rest could sell their goods practically anywhere in the world and make a …
The French children’s clothing store Jacadi is a case study in the craziness that is globalization. Here is a French store expanding into the U.S. market because its fashions are …
The EU took a big step toward becoming the world’s largest trading market, with 446 million people vs. NAFTA’s 416 million. It put 10 additional countries on the track to …
McDonald’s is about as American as apple pie, and that’s not such a good thing in parts of the world where America not in vogue. Consider the following from the …
A great article in the International Herald Tribune about Vietnam’s approach to globalization: The country’s 80 million people want their piece of global prosperity and the benefits that come from …
Ford Motor Co. is paying an “incredible penalty” for Britain’s absence from the European single currency and its UK competitiveness will be hurt if the nation does not join, the …
Internet users are expected to number 655 million worldwide by the end of 2002. That’s a 30 percent increase over the previous year, with the developing world accounting for a …
Well, it appears that McDonald’s has fallen on hard times. According to the New York Times, it is “pulling out of three countries and closing restaurants in about 10 other …
Want to know a big reason why Amazon is doing well these days? According to this article: Sales rose 33 percent to $851 million, helped by growth of some 90 …
In a global marketplace, the odds of a new brand name offending somebody somewhere multiply significantly. Do your homework before taking a brand name into new markets. And read Steve …
“With more than 42.5 million people of Hispanic descent in the United States, representing nearly 15 percent of the entire population, it’s important for us to provide this valuable audience …