To Every Country A Sesame Street
According to the AP, a “Bengali version of the longrunning American children’s programme Sesame Street will be broadcast from April featuring Muppet characters drawn from Bangladeshi folklore.” Sesame Street is …
Business globalization
The World Is Getting Flatter
Tom Friedman’s much-anticipated new book, The World Is Flat is just around the corner and Zack Lynch offers a preview. Tom proposes that we are entering a third era of …
It’s Not Too Expensive; You’re Just Too Cheap
How’s that for a great slogan. I saw it on the side of a Stone Brewery truck here in Escondido. This is an appropriate slogan for a brewery that produces …
Global Newspaper Index
If you need to know what are the “best” newspapers available in countries around the world, check out NewspaperIndex.com. Journalist Hans Henrik has created a fairly extensive database and made …
Gmail In Emerging Markets
Richard Koman for SiliconValley Watcher writes about the potential of Gmail in developing markets. The greatest reason why I think Gmail has a good shot at popular usage is Google’s …
eBay Bets $100m on China
At the eBay analyst briefing today, the company announced that it was investing $100 million in growing its business in China, a market Meg Whitman said will define global success …
Starbucks Egg & Cheese
I read in the Journal this morning that Starbucks has been testing hot breakfasts at 80 locations in Seattle and are getting close to a national rollout. What wasn’t mentioned …
GE Needs Growing Markets to Keep Growing
From the WSJ: Jeff Immelt, chief executive of General Electric Co. (GE), said at the Advancing Enterprise 2005 conference in London that 60% of the company’s growth over the next …
McRiceburgers in Taiwan
According to the Taipei Times (by way of Reveries), McDonald’s has added rice burgers to its menu. The burgers consist of chicken or beef patties sandwiched between two rice cakes. …
Le Meridien Bets Big On India
The Le Merdien hotel chain plans to double the number of properties in India from 10 to 20 over the next four years. According to the press release, all Le …
McDonald’s Celebrates 15 Years in Russia
I vividly remember the news when the first McDonald’s restaurant opened in Russia. The place was mobbed with customers eager for a taste of American fast food. It was a …
Windows XP Passive Aggressive Edition
According to Computerworld, Microsoft has come under fire from European regulators for the proposed name of its mandated Media Player-free operating system. Microsoft had planned to call the OS the …
How American is Your Brand?
A recent article in Slate reports on a study that finds that not all American companies are perceived to be equally American by consumers outside the US. This is hardly …
Studios Tap Into Global DVD Sales
A good NY Times article about the growth of home video sales outside the US. In Japan I’ve seen theaters charging roughly $18 for an adult ticket; at these prices …
Of Coke, Japan and Coffee in a Can
I’ve spent the past week in Japan and have had such a great time watching how US-based companies market products in this country. One company that has spent a great …