The World Is Getting Flatter


Tom Friedman’s much-anticipated new book, The World Is Flat is just around the corner and Zack Lynch offers a preview.

Tom proposes that we are entering a third era of globalization, as follows:

– Business 1.0: 1492-1800 countries globalized
– Business 2.0: 1800-2000 companies globalized
– Business 3.0: 2000-2040 individuals globalized

I agree. The exciting (and frightening) thing about globalization is how it pits you against the world (and vice versa).

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John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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