Tom Friedman’s much-anticipated new book, The World Is Flat is just around the corner and Zack Lynch offers a preview.
Tom proposes that we are entering a third era of globalization, as follows:
– Business 1.0: 1492-1800 countries globalized
– Business 2.0: 1800-2000 companies globalized
– Business 3.0: 2000-2040 individuals globalized
I agree. The exciting (and frightening) thing about globalization is how it pits you against the world (and vice versa).