It’s Not Too Expensive; You’re Just Too Cheap

How’s that for a great slogan. I saw it on the side of a Stone Brewery truck here in Escondido. This is an appropriate slogan for a brewery that produces Arrogant Bastard Beer.


It’s a great beer by the way. I love local breweries. When I was in Boston I drank Harpoon beer. When I moved to Escondido I wondered what I would do without my favorite local brewery. And then I discovered Stone.

What does all this have to do with globalization? Not much, except I can’t help wondering if I would have been as excited about Stone had it not been local. It’s a great beer no matter where it’s from, but there is always something a little extra special about knowing that you’re supporting a local institution.

I study the localization of products and Web sites a great deal and I’ve seen companies succeed by doing it well, but I also suspect that there is only so much a company can do to compete against truly local companies, like a Stone Brewery.

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2 thoughts on “It’s Not Too Expensive; You’re Just Too Cheap”

  1. Many Americans know Munich for the Oktoberfest – the beer festival in early fall, when masses of beer are being drunk by an international crowd.

    We do have a wide variety of small breweries in Munich and in Bavaria, we have even beer brewed by the former royals the Wittelsbach familiy.

    Best regards out of Munich, amid lots of snow.
    tech translator

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