The burgers join a long list of localized menu items that McDonald’s has developed over the years. Here are a few of the more memorable items:
-> Japan: TofuBurger; Green Tea Shake
-> New Zealand: KiwiBurger
-> Mexico; McBurrito
-> Greece: Greek Mac
-> New England, USA: McLobster
McDonald’s is not the first chain to offer rice burgers. It will be competing against Mos Burger (which is big in Japan) and 7-Eleven.