Staples: Asi de Fácil
I was at Staples in San Diego yesterday and found that the company has translated its “That was easy” button into Spanish. I’m not sure if this is a national …
Business globalization
Web Globalization Reaches the Top: Cisco’s CGO
As early as 2000, people like me have been saying that it would be just a matter of time before corporations added a Chief Globalization Officer to their ranks. It …
Borders Rethinking Amazon
According to Internet Retailer, Borders is reviewing its relationship with Amazon, which operates Borders.com, Waldenbooks. Borders.co.uk, and Booksetc.co.uk. When Borders announced an expansion into Ireland in November, I wrote that …
.ro + .bg = .eu
It’s official. The European Union has added two more countries to its steadily expanding universe: Romania and Bulgaria. Here’s the AP article.
Starbucks CEO on Globalization: Don’t Go Changing
Chief Executive Magazine recently featured a brief Q&A with Jim Donald, CEO of Starbucks. He shed some light on the company’s global strategy. in short, Starbucks is trying to change …
iTunes New Zealand Next Week?
That’s what MacDailyNews is saying, citing sources. If so, that will bring the total number of iTunes stores to 22. iTunes Australia launched in October of this year.
What’s Your Global Trademark Strategy?
iTunes is a trademarked brand name; it is also a domain name. So too is iPod and Apple and iMac. When taking brand names such as these global, companies must …
Now That’s What I Call A Localized Email
Air New Zealand just sent me a “Happy Thanksgiving” email…
Why Is Web Globalization So Popular? Just Look at the Numbers…
I was happy to see a press release from comScore Networks illustrating in raw numbers what many Webmasters have been telling me privately over the years — that more than …
Just Don’t Do It: The Art of Slogan Translation
Nike tried, in vain, to translate “Just Do It” for other languages and cultures. In the end, it left the slogan as is. Brand Channel has a good article on …
The Globalization of PR: Myth or Reality
Guest Article: By Harris Diamond, CEO Weber Shandwick The question of whether the globalization of PR is a myth or reality is easily answered: it is definitely a reality. The …
Borders Enters Ireland
Borders continues its global expansion with its first store in Ireland and certainly not the last. Borders now does business in six countries outside the US. Earlier this year, the …
The Transcultural CEO
Quote from the dean of INSEAD, Frank Brown: “The world’s next generation of leaders must have transcultural skills. They need to have an appreciation and understanding of cultures, and know, …
Starbucks Coming to Russia
Last year Starbucks successfully defended its brand name in Russia. Now the company is preparing to cash in on its brand name. According to Starbucks Gossip, “Moscow’s second Starbucks (the …
European Ecommerce Beyond Borders
According to the Eurobarometer survey, Europeans are getting much more comfortable shopping online, but not necessarily shopping beyond borders. Roughly half of all Europeans with a computer have shopped online, …