The Transcultural CEO

Quote from the dean of INSEAD, Frank Brown:

“The world’s next generation of leaders must have transcultural skills. They need to have an appreciation and understanding of cultures, and know, for instance, how to relate and behave when they walk off a plane. This is a well-honed skill, not a crash-and-burn exercise.”

From Chief Executive Magazine.

John Yunker
John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.

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