5 Tips for Expanding into Japan
The folks at MarketingSherpa have posted a handy article on launching a product in Japan. Check it out now as it will be locked down on July 31st. Here’s an …
Business globalization
eBay Going Global: International Revenues Rule
First of all, I must admit that I’m a year off on predicting when eBay’s international revenues would surpass domestic revenues. I had predicted 2006. I underestimated how quickly eBay’s …
If The World Were 100 People…
If the world’s population of 6.3 billion people were represented by just 100 people, where would they live? More than two-thirds of them would live in Asia and Africa. Next …
Globalize! Globalize! Faster! Faster!
More and more US companies and Web sites are accelerating their pace of global expansion.Consider the following: According to this Reuters article, Starbucks plans to increase the number of international …
The Joyo of Amazon
Amazon has had a presence in China since its 2004 acquisition of Joyo.com. And it appears things are going quite nicely. Says Jeff Bezos in a recent Wall Street Journal …
Google Gets Animated in Korea
In case you thought that Google’s austere home page design was sacrosanct, think again. In an effort to win over the locals in Korea, Google has just launched a new …
AOL: 14 Countries in 18 Months
A few weeks ago I wrote about AOL’s new portal for India. According to Reuters, or, Thomson, AOL is only just getting started. AOL plans to expand into 14 markets …
Web Globalization and the Bottom Line (continued)
Okay, so I’ve written about Google and eBay are how they’ve hugely benefited from investing in Web globalization. That’s all fine and good, but what does this mean for a …
Web Globalization and The Bottom Line
What’s the ROI of Web globalization you ask? Let’s take a look at two recent earnings announcements from Google and eBay, two major bellweathers of the virtual global economy. Let’s …
Web Globalization and the Marketing Executive: A New Report
Byte Level Research and MarketingSherpa recently polled 2,000 executives on their Web globalization activities and plans. We asked what executives are spending on Web globalization, what languages their Web sites …
The Problem with Pull-Down Menus
There are many problems with using pull-down menus on a Web site, but the one that jumps out at me occurs in those “Select Country” pull down menus. Today I …
The World’s Number One Starbucks Fan: The Movie
About a year ago I interviewed a man named Winter, who had set out to drink a coffee in every Starbucks on the planet. It was an ambitious goal given …
Does Comedy Travel?
In advertisign and in entertainment, it is very difficult to create humor that travels. Slapstick comedy generally does better than cerebral comedy, but you’re likely to have better luck taking …
Web Globalization Paying Off for Expedia
Expedia just reported quarterly numbers and the contrast between domestic growth and international growth is strartling: 1% US growth vs. 25% international growth for Q4. Granted, international travel is booming …