Translating Fashion
The French children’s clothing store Jacadi is a case study in the craziness that is globalization. Here is a French store expanding into the U.S. market because its fashions are …
John Yunker
Another Country, Another Domain Name
From .ar (Argentina) to .za (South Africa), there are more than 100 country code top level domain names (ccTLDs) out there just ready for the taking. And many people have …
China’s Biggest Export
It was Air Jordan that helped the NBA go global. Now it seems the NBA is taking a more localized approach to globalization, one player and one country at at …
The EU: Bigger and Better
The EU took a big step toward becoming the world’s largest trading market, with 446 million people vs. NAFTA’s 416 million. It put 10 additional countries on the track to …
What’s the #3 Language in Canada?
If you didn’t grow up speaking English or French in Canada, you most likely spoke Chinese, according to new census data released on Tuesday. Statistics Canada reported the number of …
@ By Any Other Name
French is such a rich language that it now has, by state decree, two words for “@” — the “at” sign that has become a worldwide symbol for the Internet …
When Brand and Country Collide
McDonald’s is about as American as apple pie, and that’s not such a good thing in parts of the world where America not in vogue. Consider the following from the …
Nueva York
Language never stands still, particularly in NYC: “When you think that the United States is the fifth largest Spanish-speaking nation in the world and New York has more Spanish speakers …
Go-slow Globalization
A great article in the International Herald Tribune about Vietnam’s approach to globalization: The country’s 80 million people want their piece of global prosperity and the benefits that come from …
What the World Wants
Very interesting article in the NY Times today about the inner workings of Google: The projected display, called Live Query, shows updated samples of what people around the world are …
News in 43 Languages
The BBC has long been the global news leader. It has also invested heavily in Web globalization — offering the news in 43 languages: Now to give you some idea …
It’s Not a Matter of If, But When
Ford Motor Co. is paying an “incredible penalty” for Britain’s absence from the European single currency and its UK competitiveness will be hurt if the nation does not join, the …
Global E-commerce Update
Internet users are expected to number 655 million worldwide by the end of 2002. That’s a 30 percent increase over the previous year, with the developing world accounting for a …
Going Global Gracefully
I contributed an article to the John Rhode’s WebWord site. It’s all about the importance of the global gateway – an often overlooked and increasingly important aspect of Web globalization. …
Look Before You Localize
Research International just released the results of a study on global branding. I found this excerpt very interesting: Despite the growing need for localized positioning highlighted through the research, there …