From .ar (Argentina) to .za (South Africa), there are more than 100 country code top level domain names (ccTLDs) out there just ready for the taking. And many people have taken them, well ahead of many multinationals.
So what happens when domain names collide? We go to arbitation. If you’ve got a few minutes to spare, take a look through the World Intellectual Property Organization (WIPO) cases. They’re quite entertaining, if you’re not the one participating. For example, Toyota recently won a round against Toyoto. And then there is Virgin Enterprises Limited v. Steve Peter H S Kok and James Tan and Kellogg Company v. Luis Ãlvarez and Pizza Hut International, LLC v. Kim Beom Sung.
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John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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