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Translating Government for the Web

I contributed an op-ed piece to the Boston Globe. They published it yesterday, and I’d love to hear what you think. Here’s an excerpt…

Former advertising executive Charlotte Beers, now undersecretary of state for public diplomacy and public affairs, is in the midst of launching a $10 million television and radio ad campaign that promotes the United States to the Arab world. Ads have aired in Indonesia with the Middle East to follow.

Ads, however, are fleeting. If we really want the Arab world to understand us better, we need to invest in the translation of our major US Web sites.

Read the full article.

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John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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