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John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.

Cecil McBee vs. Cecil McBee

October 4, 2004 by John Yunker

The Wall Street Journal is an excellent source of stories that capture the confusion and chaos that is globalization. Consider the story of jazz great Cecil McBee. Here is an …

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Categories Culture, Web Globalization

Belkin: Using Unicode to Create a More Global Gateway

October 3, 2004 by John Yunker

If you want to see how Unicode can help a Web site be more globally friendly, drop by the home page of the Belkin Web site. You will arrive at …

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Categories Web Globalization

Free Guide to the Spanish Speaking Market

October 3, 2004 by John Yunker

Multilingual Computing has published a “Guide to the Spanish Speaking World.” It includes an article from yours truly on Web localization for the US Hispanic market; in the article I …

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Categories Culture, US Hispanic Market, Web Globalization

Asian American Market 101

October 2, 2004 by John Yunker

Kang & Lee, a multicultural marketing agency, offers a number of informational resources on its Web site, including an Asian Americans 101 primer. Here are some interesting stats: Between 1990 …

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Categories Business globalization, Culture, Vendors, Web Globalization

Red Hat to Add Support for Indian Languages

October 2, 2004 by John Yunker

Linux developer Red Hat says it will add five new languages to its next generation of enterprise software – all Indian languages. Equally important, Red Hat plans to offer customer …

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Categories India, Software Localization, Web Globalization

Getting Out the Multilingual Vote

October 1, 2004 by John Yunker

The San Diego Union-Tribune is reporting that San Diego County is still hundreds shy of reaching its required number of bilingual poll workers who speak Spanish, Tagalog or Vietnamese. According …

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Categories Translation, Web Globalization

Nokia Going Global With Ad Campaign

October 1, 2004 by John Yunker

According to The Wall Street Journal, Nokia is launching its first fully global ad campaign. The slogan “1,001 reasons to have a Nokia imaging phone” will find its way into …

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Categories Business globalization, Culture, Web Globalization

The Rise of the Multilingual MBA

September 22, 2004 by John Yunker

The MBA has for years been a largely American phenomenon, but this is changing. The Wall Street Journal/Harris Interactive ranking of corporate recruiters’ favorite MBA programs has this year added …

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Categories Business globalization, Web Globalization

Unleash Your Multilingual Mac

September 21, 2004 by John Yunker

Here’s an excellent resource for anyone curious about the Mac’s global capabilities. It has been recently updated and offers an excellent explanation of what OS X supports (and doesn’t support) …

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Categories Web Globalization

China: 1.3 Billion People; 2 Million Credit Cards

September 21, 2004 by John Yunker

This Reuters article illustrates some of the greatest obstacles to expanding into new markets: payment and fulfillment. Localizing a Web site can seem downright trivial when compared to navigating complex …

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Categories Business globalization, Web Globalization

Cox Begins “Transcreating” Spanish

September 17, 2004 by John Yunker

Cox Communications announced yesterday that it is rolling out Spanish-langauge bills in selected markets. Here is the press release. I found an interesting new term in the release: transcreating. This …

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Categories Translation, US Hispanic Market, Web Globalization

A Cautionary Tale About the US Spanish Market

September 14, 2004 by John Yunker

The Wall Street Journal features an excellent article on one man’s attempt to capitalize on the booming Hispanic market in the US. He purchased Spanish broadcast rights to the Boston …

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Categories Business globalization, Web Globalization

iTunes Going Global

September 7, 2004 by John Yunker

The iTunes Music Store is slowly but surely extending its global grasp. iTunes is the software companion to the iPod, allowing users to buy songs and books a la carte …

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Categories Business globalization, Translation, Web Globalization

World Wide XML

September 7, 2004 by John Yunker

Here’s a meaty article from CNET News on the latest XML developments. According to the co-creator of XML, Tim Bray, XML owes at least some of its success to its …

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Categories Software Localization, Translation, Web Globalization

Outsourcing: Looking Beyond India

August 30, 2004 by John Yunker

This InfoWorld article cites a recent Gartner report that predicts that India will lose market share “from its current 80 percent to about 55 percent by 2007.” Who’s going to …

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Categories Business globalization, India, Web Globalization
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