Nokia Going Global With Ad Campaign
According to The Wall Street Journal, Nokia is launching its first fully global ad campaign. The slogan “1,001 reasons to have a Nokia imaging phone” will find its way into …
John Yunker
The Rise of the Multilingual MBA
The MBA has for years been a largely American phenomenon, but this is changing. The Wall Street Journal/Harris Interactive ranking of corporate recruiters’ favorite MBA programs has this year added …
Unleash Your Multilingual Mac
Here’s an excellent resource for anyone curious about the Mac’s global capabilities. It has been recently updated and offers an excellent explanation of what OS X supports (and doesn’t support) …
China: 1.3 Billion People; 2 Million Credit Cards
This Reuters article illustrates some of the greatest obstacles to expanding into new markets: payment and fulfillment. Localizing a Web site can seem downright trivial when compared to navigating complex …
Cox Begins “Transcreating” Spanish
Cox Communications announced yesterday that it is rolling out Spanish-langauge bills in selected markets. Here is the press release. I found an interesting new term in the release: transcreating. This …
A Cautionary Tale About the US Spanish Market
The Wall Street Journal features an excellent article on one man’s attempt to capitalize on the booming Hispanic market in the US. He purchased Spanish broadcast rights to the Boston …
iTunes Going Global
The iTunes Music Store is slowly but surely extending its global grasp. iTunes is the software companion to the iPod, allowing users to buy songs and books a la carte …
World Wide XML
Here’s a meaty article from CNET News on the latest XML developments. According to the co-creator of XML, Tim Bray, XML owes at least some of its success to its …
Outsourcing: Looking Beyond India
This InfoWorld article cites a recent Gartner report that predicts that India will lose market share “from its current 80 percent to about 55 percent by 2007.” Who’s going to …
Global Gateway Notes
As you know, I’m an active proponent of the “global gateway.” The global gateway refers to the many visual and technical elements that collectively direct Web users to their country- …
Microsoft’s Global Blunders
CNET News features an entertaining article on some of the creative ways that Microsoft has offended people around the world through cultural and linguistic blunders. These anecdotes come from a …
Amazon: If You Can’t Beat ‘Em, Buy ‘Em
According to Bloomberg, Amazon is about to acquire China’s largest online bookseller, Joyo. Amazon is paying $75 million for the company. This is not the first time Amazon has bought …
PayPal Speaks French
The Wall Street Journal (subscription required) covers the recent launch of PayPal’s French Web site. Two things I found interesting: 1. PayPal is wisely following in eBay’s footsteps. As eBay …
Lowe’s Conducts Bilingual Marketing Research
Since relocating to San Diego, I’ve been a regular at Lowe’s. During my last visit I was asked to particpate in an online study. I went home, plugged in the …
Case Studies in Globalization
CNET features an in-depth Knowledge@Wharton article on the adventures of American-based Internet companies as they expand globally. Here’s an excerpt… As growth in the United States inevitably slows, companies like …