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John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.

Borders Enters Ireland

November 6, 2006 by John Yunker

Borders continues its global expansion with its first store in Ireland and certainly not the last. Borders now does business in six countries outside the US. Earlier this year, the …

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Categories Business globalization, Web Globalization

Global by Design November: Nike, ING, .asia

November 5, 2006 by John Yunker

The November issue of Global by Design is now out; subscribers can download the issue by signing in here. In this issue, we analyze Nike’s new global navigation architecture. Recently, …

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Categories Global By Design, Web Globalization

Alaska Air: Flying the Spanish Skies

November 3, 2006 by John Yunker

Alaska Airlines and Horizon Air have launched a Spanish-language Web site, joining the ranks of Southwest Airlines, United, and five other airlines (You can view the full list here). The …

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Categories Web Globalization

Lionbridge Announces Earnings; Stock Down 10%

November 3, 2006 by John Yunker

Lionbridge announced Q3 numbers of $108 million, which is bringing the company in line with a $420 million fiscal year. This is about what I expected, but investors expected more …

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Categories Vendors, Web Globalization

Unicode 5.0: The Book

November 1, 2006 by John Yunker

According to the press release, Unicode 5.0 is now in print and “available at booksellers everywhere.” According to Amazon the book is still in pre-order stage. And I’m curious to …

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Categories Unicode, Web Globalization

Happy Bilingual Holidays!

October 25, 2006 by John Yunker

Toys ‘R’ Us has released its top 5 toy trends for the 2006 holiday season and trend number two was nice to see… Trend #2: Bilingual Toys Catering to the …

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Categories Languages, US Hispanic Market, Web Globalization

The Transcultural CEO

October 25, 2006 by John Yunker

Quote from the dean of INSEAD, Frank Brown: “The world’s next generation of leaders must have transcultural skills. They need to have an appreciation and understanding of cultures, and know, …

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Categories Business globalization, Culture, Web Globalization

Starbucks Coming to Russia

October 24, 2006 by John Yunker

Last year Starbucks successfully defended its brand name in Russia. Now the company is preparing to cash in on its brand name. According to Starbucks Gossip, “Moscow’s second Starbucks (the …

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Categories Business globalization, Russia, Web Globalization

Google’s International Revenues Gain Momentum

October 22, 2006 by John Yunker

Google’s revenue engine, Google Adwords, is available in more than 40 languages, so it’s not surprising to see Google’s international revenues growing so quickly. But this rate of growth is …

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Categories Google, Web Globalization

Greetings from Punta Tombo!

October 21, 2006 by John Yunker

Below are pictures from the world’s largest Magellanic penguin colony, located at Punta Tombo, Argentina. They were taken during a one-week volunteer trip in 2006. And hardly a week goes …

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Categories Web Globalization

Nike Launches a Splash Global Gateway

October 4, 2006 by John Yunker

Nike has launched a new Web site design and, with it, a splash global gateway… I don’t have time tonight to dig more deeply (I’m packing for an extended trip). …

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Categories Web Globalization

You Don’t Know Jack: The Case for Controlled Vocabulary

October 3, 2006 by John Yunker

The Rockley Bulletin features a great article on the importance of using controlled vocabularies, particularly for documentation. The article cites a customer support call in which the word “jack” is …

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Categories Culture, Languages, Translation, Web Globalization

European Ecommerce Beyond Borders

October 3, 2006 by John Yunker

According to the Eurobarometer survey, Europeans are getting much more comfortable shopping online, but not necessarily shopping beyond borders. Roughly half of all Europeans with a computer have shopped online, …

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Categories Business globalization, Web Globalization

Newsweek Localization: Sometimes The Truth Hurts

September 29, 2006 by John Yunker

Thanks to fellow Mizzou J-school graduate Matt Hilburn for pointing this out. If you visit the home page of Newsweek.com, you’ll see the front pages of this week’s issue from …

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Categories Business globalization, Web Globalization

The Rise of the Arab Internet

September 28, 2006 by John Yunker

According to Madar Research, there were more than 26 million Arabic-speaking Internet users at the end of 2005, an increase of 50% over 2004. Although overall Internet penetration in the …

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Categories Arabic, Business globalization, Web Globalization
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